YUNAR

If your money doesn’t make you happy, what’s it for?

IN BRIEF
A great traditional bank is launching an innovative new service. It’s Yunar - a digital wallet, designed for the way we live now.

This is not just a new product for Deutsche Bank, it’s a whole new way of thinking.

Think, for instance, about loyalty and bonus schemes. They are a great idea that can deliver some very smart deals - when you remember. Now you don’t even have to do that, because Yunar remembers for you and is constantly searching for things that it knows that you will like. It knows every loyalty scheme that you’ve signed up to and it knows how they connect with all the other schemes. Because a digital wallet is not like a traditional wallet – a dead weight in your pocket. It’s alive, thinking, processing, working for you.

WHAT WE DID
We made it look like fun. Yunar is lively, iconoclastic and surprising. In your pocket and in your face. This is not a flat, static service. It’s in permanent update. The more you use it the more you get from it.

When we think about money our minds slip automatically into dark and serious mode. Why? Doesn’t money help you have some of the best times of your life? Doesn’t it bring you joy? And surprises?

Yes, money is serious, but it doesn’t have to be stuffy and boring.

Bright, optimistic colours. Bold, startling, funny graphics. We knew we weren’t creating a brand – we were creating a new friend. A bright, optimistic companion that you’re always pleased to see.

Yunar launched via AppStore and Google Play. Scarcely traditional banking outlets. Right from the start, downloads exceeded expectations.

We expect Yunar to grow and evolve, expanding and transforming to meet the ever-changing needs of its customers.

As you read this, Yunar is in beta. In a way, it always will be.

Awards

Midas Awards
Gold
Silver
2 Certificates