Superunion is a revolutionary creative company.

We believe in the power of ideas to create positive, meaningful change.

What is the world you want to see and what is your role in it?

The change you want to make

How do you define the progress you want to make? 

The value you want to create

How do you engage and inspire those around you to be a part of this change?

The people you need to inspire

We focus on:

Expertise

A leading advocate for creativity in business thinking, Jim is inspired by the pursuit of original and thought-provoking solutions to big problems.

Jim is Global CEO of Superunion and leads its team of 750 people across 12 countries. Having spent the first fifteen years of his career client-side in product and marketing leadership roles at companies including Levi Strauss and Converse, Jim switched to the agency world, joining a WPP company, in 2001, initially working as a brand strategist before taking his first CEO role in 2005. He conceived and led the formation of Superunion from five legacy agencies inside of WPP in 2018. Jim is motivated by the pursuit of creative solutions to complex business problems and is a trusted advisor to many global brand leaders and CEOs.


Global CEO

Jim Prior

Creativity sits firmly at the heart of Superunion, and Greg is its champion.


For the last 30 years, Greg has contributed significantly to our reputation for creative excellence. He has personally won over 250 awards including top honours at D&AD, Cannes Lions, Clios, New York Art Directors Club, Design Week, DBA Design Effectiveness and the New York Festivals awards.


His work has spanned a wide variety of clients including AirAsia, Jaguar, The Connaught, Ferrari, London Symphony Orchestra and The National Gallery.


He is the co-author of a comprehensive update of A Smile in the Mind published by Phaidon Press, a book which analyses wit within advertising, design and brand.


Greg loves judging and regularly joins international award juries, and is also actively involved in D&AD design education.


Global Chief Creative Officer

Greg Quinton

Nicky is inspired by the union of people, brands, business and society and what they can achieve.

Nicky heads our global community of client leaders, focusing on how we understand our clients’ needs in order to drive business and brand value.
She brings extensive brand and marketing experience to Superunion and leads our global partnerships, in addition to advising a number of clients across our network.
Nicky has over 20 years of international branding experience and has worked for Wolff Olins, Siegel & Gale and Lambie-Nairn across a wide range of regional and global clients including AMEX, Eurotel, BAA, BAT, Heathrow Express, Caterpillar, Bell Atlantic, O2 and Wunderman.

Nicky is passionate about how culture and brands align and loves the constant challenges that working with global clients brings.


Global Chief Client Officer

Nicky Nicolls

Tom knows that adding unique value to our clients is the essence of the Superunion offer.

Tom is responsible for building Superunion’s knowledge and skills across all markets, establishing the way we deliver them to our clients and defining how our offer continues to evolve in the future.

With a background in psychology, Tom has worked in corporate communications for the past 20 years and formerly served as Addison Group’s CEO for over a decade.
He has worked on a broad range of projects with a variety of international clients including AstraZeneca, British Land, Diageo, Swiss Re, FIFA, HEINEKEN and Unilever.


Global Chief Strategy Officer

Tom Robinson

Holly believes in the power of creativity and humanity in business.

Holly leads Superunion London team, with responsibility for growth of our business in the UK and relationships with clients that include Coca-Cola, IAG, Nestlé, Tesco and Vodafone.

She joined Superunion in 2019 from BBH where she was Managing Partner. Prior to that she held regional Business Development roles at Anomaly and isobar where she was also Head of Account Management with responsibility for clients including Google and Three. Holly held further Client Leadership roles at CHI&Partners and McCann London working with News International, Argos, Unilever, Nestlé and Bacardi-Martini.

Holly also works as an advisor to the domestic violence charity Refuge.


CEO, UK

Holly Maguire

Mick believes in creating amazing experiences for our clients and building teams that can solve any creative problem a brand may have.

Mick leads the Superunion New York-based team, with responsibility for the growth of our business in North America and our relationships with clients such as Bank of America, NASA, Move United and Michael J. Fox Foundation. 

Mick joined Superunion in 2021 from Lippincott, where he was Partner of Design. Originally trained as an architect, he has worked on projects including the Yas Hotel in Abu Dhabi and held a number of senior roles in the architecture industry. He then moved into the world of design, becoming Executive Creative Director at digital agency R/GA, followed by Head of Creative, North America at Samsung (SEA), Design Director, North America at Starbucks, Global Head of Design at Chipotle, and Senior VP, Global Head of Innovation and Strategy at WeWork. 

CEO, North America

Mick McConnell

Monica's ethos is that if you feel it’s in control, you are not moving fast enough.

As a member of the Superunion executive team in Asia, Monica helps to define research and strategy for both Chinese and international brands.

She has worked with brands like China Mobile, COFCO, China Resources, Tencent, Guangzhou Automobile Company, Qingdao Beer, PICC, ICBC and Mengniu on issues ranging from strategic positioning, value propositions and brand management to visual identity systems, package design and communications strategies.
Monica most recently served as the Chairman, Asia for Brand Union.

She is a lecturer at the MarCom association, helping brand managers understand brand connotation and communication, and has been a member of the Global Fellowship Program of The Aspen Institute since 2016.


Chair, Asia

Monica Lee

Pilar believes that the power to connect people and businesses is at the heart of any great brand.

As Managing Director of Superunion in Madrid, Pilar leads corporate integrated branding projects for local and international clients of key sectors in the Spanish economy such as banking, insurance, airlines, energy and professional services.
She previously oversaw the launch, business and team development of Brand Union Madrid since its establishment in 2002.

After graduating in Communications, Pilar developed her entire professional career in communication, advertising and brand management within Interpublic and WPP Groups working for McCann Erickson and JWT.

She has been actively involved in branding and communication education for 20 years.


Managing Director, Madrid

Pilar Domingo

Alex fosters the entrepreneurial, client and talent-focused approach that ensures the network’s growth.

As Superunion’s Chief Financial Officer, Alex oversees finance, operations, risk management and technology.

A Chartered Accountant, he trained with KPMG in London and has worked in the WPP group—predominantly with its branding agencies—since 1999.


Global Chief Financial Officer

Alex Spark

Tobias has spent his career guiding organisations across the globe in numerous challenges around brand building, design and interaction.

Tobias leads Superunion's operations in Berlin, Hamburg and Munich and oversees activity in the Austrian, Swiss, Eastern European and Nordic markets.

For more than 30 years, he’s built strong and trustworthy relationships across multiple markets with clients such as adidas, Audi, BASF, Commerzbank, ERGO, DHL, Haier, Henkel, KPMG, Lufthansa, Merck, Munich Re, Porsche, Siemens, Swire Group, The Federal Republic of Germany and Volkswagen.

Most recently, he served as CEO for Brand Union Germany for four years and Chief Client Officer at MetaDesign Germany and China for 11 years, gaining a broad, high-profile expertise and deep market understanding for both Europe and Asia.
He has published various articles about brands and is passionate about everything which is brand related.


CEO, Germany

Tobias Phleps

In the words of Vince Lombardi, Angelique believes in the "individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilisation work."

Angelique is responsible for leading operations for Superunion Netherlands. She joined the organisation at the beginning of 2019 as COO, taking over leadership of the agency in the second half of 2020. 
Previously she was CEO of Salesforce Marketing Cloud agency Growing Minds and COO of the Dutch agency operations of Saatchi & Saatchi and Publicis Groupe. As an entrepreneur, she founded two digital agencies and also worked on the client side setting up the e-commerce operations of HEMA.nl, one of the leading retail brands in the Netherlands. 

With her background in client services, finance, and operations and experience in disciplines including design, digital, advertising, CRM and e-commerce she can be truly considered as a versatile leader advising clients at any level of the organisation. 

Her client relations include blue chip brands such as ASML, Samsung, L'Oreal, ABN AMRO, Randstad, HMS Host and KPN. 


Managing Director, Netherlands

Angelique de Hont

It’s said that creativity is intelligence having fun, and Mathew brings all three to the brands and people he works with.

Mathew is the Managing Director for Superunion Africa, leading a team of 50 branding professionals working across the continent with long-term clients including Standard Bank, Vodacom and AB InBev.

He started his career working on Nike at Wieden+Kennedy, and then moved to Ogilvy London where he worked as a planner on global accounts including Unilever, Samsung and Ford.

In 2008, Mathew moved from London to South Africa to co-found the Cape Town office of Coley Porter Bell as Strategy Director, which was incorporated into Brand Union in 2011 when he was made Managing Director.

He has a degree in English Literature and a diploma in Strategic Marketing from Cambridge. He sits on the Board of the Brand Council of South Africa and is an Advisory Board member of the Vega School of tertiary education.


Managing Director, Africa

Mathew Weiss

Marcelo believes that removing the boundaries between disciplines leads to creative solutions.

Marcelo leads Superunion in Brazil and works closely with the strategy, retail and creative teams, ensuring that specialists work side-by-side in an interdisciplinary approach and with an innovative way of thinking.

As the partner and co-founder of Epigram Brand Union, he combined more than 20 years of experience in branding with an in-depth knowledge of consumer behaviour, consumer journey and sales channels.

Marcelo studied architecture and has a PhD in semiotics in the field of information technology. He also has executive education from Stanford University.

He has been awarded for his efforts in design and communication for spaces both in Brazil and abroad, specifically with the Brazilian Design Biennial, Wave Award, Globes Awards, POPAI and VMSD for Americas, among others.


CEO, Brazil

Marcelo Bicudo

LEADERSHIP

Leadership

AdCouncil

Ahold Delhaize

AirAsia

Airbus

Akzo Nobel

Allianz

Amcor

Anglo-American

Argos

Art Promotion Office

ARTE TV

ASFP

Ashurst

AstraZeneca

Bacardi

Banco Bradesco

Banco de Chile

Bancolombia

Bank of America

Bank of China

Beerwulf

Berghaus

BiteBack2030

Booz Allen Hamilton

Brand Singapore

Brand USA

Britbox

British Airways

CAG Group

Cancer Research UK

Canon

CBRE

CDFG Macau

Cepsa

China CITIC Bank International

China Minsheng Bank

Chivas

Citigroup

Clifford Chance

Coca-Cola

Colgate-Palmolive

Concha Y Toro

CosmosDirekt

Danone

De Beers

Dell

Deloitte

Deutsche Bahn

Deutsche Bank

Deutsche Börse AG 

Diageo

Discovery Plus

DreamHack

Eastspring

Efes

Electrolux

Elliptic

Enoulite

Essence Global

Etos

Euronews

Europäisches Patentamt

EuroPride

Eversheds Sutherland

Evri

EZ-Link

Fairprice

FastInfra

Feihe Group

Ferrari

Fine Arts Asia

Ford

Fosun

Franklin Templeton

Frasers Property

Fritz-Kola

Fubon Financial

Gamma

Garena

Gemdale Properties & Investment

Go-Jek

Great Eastern Life

Guylian

GymPass

Hang Seng Bank

Havaianas

Heineken

Helm

Henkel

Historic Royal Palaces

HKEX

Hong Kong Jockey Club

Hong Kong Red Cross

Hong Kong Stock Exchange

Hongkong Land

Clients

Cannes Lions

D&AD

Art Director's Club

New York Festivals

Clio Awards

Transform

Digital Impact Awards

Corporate & Financial Awards

Brand Impact

Webbys

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RECOGNITION

offices

Bronze

Merit

Silver

Shortlist

Grand Prix

Notpla

Gold

Honorable Mention

Wood Pencil

shortlist

Design Agency of the Year

Collaboration Pencil

Finalist

Highly Commended

Honoree

Best in Discipline

Winner

FIGLIA — Celebrating family, femininity, and the uniqueness of nature. 

CHIVAS REGAL — Bringing modern prestige to the luxury drinks sector.

MOVE UNITED — Changing the way our world views disability.

EVRI — Transforming the national icon to celebrate the diversity of its people and communities it serves.

NOC — Removing distractions to leave an impression in a busy city.

AMSTELDOK — Building a place to create.

LA MATRIZ — Defining the creative heart of Madrid.

NESPRESSO — Tracing the story of the iconic brand back to its true origins.

Great brands are built on broad foundations.

INVICTUS GAMES — Creating a global sports brand with purpose.

FRITZ KOLA — Casting brand attitude in glass. 

DREAMHACK — Creating a space where the gaming community comes to life.

REFINITIV — Bringing break-through technology to the world.

MOTIV — Inspiring consumers to achieve a balanced life.

CHINA DUTY FREE — A new visual digital experience bringing the extraordinary to the everyday.

AXEL SPRINGER — Empowering free decisions.

WORLD TABLE TENNIS — Bringing the game to the world.

ELLIPTIC — Making complex technology more human.

CLEAR MOBILE — Cutting through the jargon with mobile made simple.

SRF SPORT — Getting closer to the heart of Swiss sport.

ARTE — Attracting new audiences with a new brand.

ESL — Creating a world-leading identity for the world's fastest-growing industry.

We focus on:

01

The change you want to make

02

The value you want to create

03

The people you need to inspire

Expertise

Leadership

Jim Prior

Greg Quinton

Nicky Nicolls

Tom Robinson

Holly Maguire

Mick McConnell

Monica Lee

Pilar Domingo

Alex Spark

Tobias Phleps

Angelique de Hont

Mathew Weiss

Marcelo Bicudo

RECOGNITION

Cannes Lions

D&AD

Art Director's Club

New York Festivals

Clio Awards

Transform

Digital Impact Awards

Corporate & Financial Awards

Brand Impact

Webbys

offices

Amsterdam

Amsterdam

Bangkok

Beijing

Berlin

Hong Kong

Jakarta

Johannesburg

London

Los Angeles

Madrid & HispAm

Munich

New York

Shanghai

Shenzhen

Singapore

São Paulo