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London Symphony Orchestra

Scoring a new identity for a new generation

A BRAND IDENTITY THAT CAPTURES THE EMOTIONAL POWER, TEXTURE AND MOVEMENT OF CLASSICAL MUSIC

Client

  • London Symphony Orchestra

Sector

  • Public Sector & Non-Profit

Partner

  • Vicon Systems

Expertise

  • Brand Strategy

  • Brand Identity

  • Brand Experience

  • Communications

Our work with the LSO coincided with the appointment of Sir Simon Rattle as its new Musical Director, so we decided to put him at the centre of our thinking.

We used motion data to create a series of animated films and stills which captured the momentum and drama of the music. A new approach to typography reflected the sweeping movements of the conductor.

The process we have been taken through has been enlightening and made us question many aspects of how a 21st century orchestra should appear to its audience, with the end result being both bold, confident and forward-thinking, and a stunning reflection of how music can inspire, and now exist, in design.

Edward Appleyard

Senior Marketing Manager, Brand & Communications, London Symphony Orchestra

Today we continue working with the London Symphony Orchestra. From designing new seasonal campaigns and the LSO's exhibition at the New York's Cooper Hewitt museum, to global advertising for the launch of the LSO on Apple Music and promoting the summer concerts at the Trafalgar Square, we helped the brand to grow and inspire new audiences.

D&AD Awards
Wood Pencil

Creative Review Annual
Best in Book

Drum Design Awards
Grand Prix
5 Winner

Cannes Lions
6 Shortlist
1 Silver

New York Festivals
Gold
3 Silver

Graphis
Gold
Silver

Clio Awards
Gold

Design Week Awards
2 Finalist

WPPed Cream Awards
Commended

ADC Annual Awards
Grand Award
Gold
2 Silver
2 Bronze
Merit

Brand Impact Awards
Best in Show Winner