Opportunities in life should be as limitless as your imagination. That might not be an easy perspective to understand for some children, and never more so in times like these.
Superunion partnered with I Can Be, a children's charity that breaks down barriers to future opportunities for disadvantaged girls, to create Amazebows, a colouring book designed to remind young girls of their potential and to help them realise the power of their imagination. With 24 unique illustrations created by Superunion creatives from around the world, from Brazil to Singapore, Amazebows shows the girls that something even as predefined as a rainbow can be reimagined.
Whilst initially conceived by Leanne Kitchen, Stuart Radford, Scott Lambert, Louise Hunter and Inga Howell, the key to the idea was the collaboration with the global network of Superunion creatives. The brief to each creative was left entirely open, to reimagine the rainbow, asking only to include the seven familiar coloured stripes of the rainbow, which start and finish on two sides of the page.