MyRepublic has unveiled a refreshed brand identity, as the home-grown telecommunication services provider celebrates its ninth anniversary this year. Driven by customer delivery, the refreshed brand identity focuses on attributes which customers expect from telecommunications service providers today. In addition, in line with its commitment to be a customer-first brand, MyRepublic has announced the rollout of its self-serve SIM card activation for new mobile customers beginning in May.
With its new brand identity, MyRepublic is differentiating itself from other internet and telecommunications service providers by embracing a modern, personable tone and personality that is intelligent but also down to earth. The new visual identity sees a refresh of MyRepublic's various brand assets, with elements such as the core purple colour being optimised for a screen-first approach in line with changing digital consumption habits, which will be gradually rolled out across all of MyRepublic's brand assets and sub brands. The bold simplicity of the identity cuts through a cluttered category and sets up the brand for expansion of its business footprint.