Nantou City, also known as the ancient city of Xin’an, and located at the centre of Nanshan District in Shenzhen, has unveiled a refreshed brand identity that aims to “activate” Nantou City, bringing both Chinese traditions and modern creativity, as well as sustainable development and vitality to the town.
Superunion led the complete brand overhaul that included brand strategy, experience and communications planning alongside a total revamp of visual identity.
After Vanke, a leading town developer and city service provider, took over the renovation of the city, Nantou City has evolved into a landmark location embedded with four major parts – cultural and creative retails, trendy art experiences, high-quality and innovative F&B, and cultural residencies.
The core idea behind the brand refresh ‘Collide to Create’ positions Nantou as a place of contrasts and a meeting point for people and ideas to come together. The brand tagline 為每一種想像而來translates to “a place for every imagination” which led to the central creative idea of the semi-colon, with its literal function of connecting independent clauses or ideas leading to a more symbolic meaning: Nantou as a focal point connecting individuals, ideas and cultures.