The new logo, created by our Asia team, marks MyRepublic's transformation from challenger brand to industry leader.
Our Asia team has partnered with Singapore-based telecommunications provider, MyRepublic, to create a new brand identity marking its decade-long transformation from a challenger brand to an industry leader.
MyRepublic is one of the fastest-growing telecom operators in Asia-Pacific with operations across Singapore, New Zealand and Australia, and is the world's first telecommunication company powered by a proprietary cloud platform. The changes to the identity reflect MyRepublic's evolution over the past 10 years into a mature organisation with global-scale growth ambitions. This includes investment in consumer and enterprise connectivity services such as broadband and mobile units and the growth of its platform offer, a telco-to-telco business that brings MyRepublic's cloud-based proprietary software based on open standards to telecommunication companies across the globe.
Developed by Superunion and MyRepublic's in-house team, in collaboration with Amsterdam-based illustrator Raymond Burger, the new identity has been designed with screen-first principles. Using an evolution of the brand's signature rocket silhouette, set against its iconic purple brand colour, the new logo simplifies and modernises the original marque to be instantly recognisable, no matter if viewed on a 50-inch display or a five-inch smartphone.