Happy Lunar New Year 2024

During Lunar New Year, gifting holds a great importance, symbolising blessings, respect, and well-wishes. It strengthens social bonds, honours tradition, and expresses hopes of prosperity for the year ahead, fostering unity and connection with family and friends.

To celebrate the Year of the Wood Dragon in 2024, our Hong Kong team has crafted a series of red packets inspired by woodblock printing, with multilingual wishes of abundance and prosperity. In Singapore, we created a series of wood block prints combined with unique personas from our studio. In our Shanghai studio we designed a dragon comprised of many unique blocks, harmoniously synchronised to act as one — representing our collective aspirations to work in perfect sync. Unique as individuals, but united with each other.

Happy Lunar New Year to everyone celebrating!

Our Shanghai team have developed a Lunar New Year gifting pack for Zespri. Drawing inspiration from geometric shapes and the brand’s colours of green, red and yellow, we incorporated the Dragon Zodiac, symbolising power and vitality, to convey blessings to recipients of the gifting pack.

In Singapore, our team partnered with Trust Bank to intricately design a red packet in the form of a dragon’s head, bringing a bold and unique twist to the traditional brand design. Upon withdrawing the inner packet, the dragon’s mouth roars to life, extending warm greetings from Trust Bank. The fusion of bold design and seamless functionality creates a distinctive creation that celebrates the richness of the festival, marking the beginning of a year with a roaring start.