Often misunderstood, underestimated and undervalued by business and marketing leaders, Design is one of the most important and impactful business disciplines for any organisation, whatever its challenges to help brands grow. 

Tom Gilbert, Group ECD of Design Bridge and Partners, recently travelled to [SXSW Sydney](https://sxswsydney.com/) to host a panel discussion at the WPP House with key figures from the world of Art, Marketing, Tech and Innovation. 

Joined by Leo Roberts, IMX Director at Coca-Cola ASEAN and South Pacific, Chris Moschos, Innovation Director at Lion, and Gabby Malpas, Professional Artist, the panel explored a broad and elevated definition of what Design really is, covered the skill-set of the Designer and how that is different to those from other disciplines, and showcased ideas and examples of the extraordinary impact of Design – making the case for why every brand needs to place Design front and centre in its plans. 

Originally founded in Austin, Texas in 1987, the inaugural SXSW Sydney gathers the world’s most inspired thinkers and creatives seeking to shape and discover future trends, emerging technology, and access unrivalled networking opportunities.

To watch the full conversation, [click here](https://vimeo.com/879384317?share=copy). 

Design is the thread that unifies brand

Tom Gilbert, Group ECD, hosted a panel discussion at SXSW Sydney on the importance of Design as the thread that unifies brand.

Design Bridge and Partners | Design is the thread that unifies brand

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

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Design is the thread that unifies brand