Monica Lee

Chairman, Asia

Monica's ethos is that if you feel it’s in control, you are not moving fast enough.

Monica Lee

As a member of the Superunion executive team in Asia, Monica helps to define research and strategy for both Chinese and international brands.

She has worked with brands like China Mobile, COFCO, China Resources, Tencent, Guangzhou Automobile Company, Qingdao Beer, PICC, ICBC and Mengniu on issues ranging from strategic positioning, value propositions and brand management to visual identity systems, package design and communications strategies.

Monica most recently served as the Chairman, Asia for Brand Union.

She is a lecturer at the MarCom association, helping brand managers understand brand connotation and communication, and has been a member of the Global Fellowship Program of The Aspen Institute since 2016.