Managing Director, Africa
It’s said that creativity is intelligence having fun, and Mathew brings all three to the brands and people he works with.
Mathew is the Managing Director for Superunion Africa, leading a team of 50 branding professionals working across the continent with long-term clients including Standard Bank, Vodacom and AB InBev.
He started his career working on Nike at Wieden+Kennedy, and then moved to Ogilvy London where he worked as a planner on global accounts including Unilever, Samsung and Ford.
In 2008, Mathew moved from London to South Africa to co-found the Cape Town office of Coley Porter Bell as Strategy Director, which was incorporated into Brand Union in 2011 when he was made Managing Director.
He has a degree in English Literature and a diploma in Strategic Marketing from Cambridge. He sits on the Board of the Brand Council of South Africa and is an Advisory Board member of the Vega School of tertiary education.