Tesco

A customer champion

Making a positive difference.

In brief

Every little helps makes a big difference’ is one of Tesco’s core values, helping them maintain a relentless focus on being the champion for customers. As one of the UK’s largest companies this is increasingly about making a positive difference to the social and environmental challenges that matter to us all.  

 

What we did

The time was now right to reflect Tesco’s focus on wider societal issues in an ambitious new corporate digital strategy. At the forefront of this is The Little Helps Plan site, launched initially as a sustainability microsite and soon to be the centrepiece of Tesco’s new corporate site. 

The Little Helps Plan site provides a platform for Tesco to deliver communication and engagement around the important public issues of people, sourcing, health, food waste, packaging and communities. It features the company’s position on these issues, as well as news, blogs, articles and trending topics, all built on a dynamic, easy-to-use platform to ensure that Tesco’s content strategy remains fresh.

 

 

We also helped Tesco design and launch their socio-economic report, called ‘Value in Your Town’, based on independent research to understand and quantify the economic value Tesco creates and built a customised ‘In your area’ search tool that enables visitors to understand the local, regional and national contribution of Tesco.

 

The Little Helps Plan site is looking incredible and exactly meets the brief we'd worked through. I think it’s really going to allow us to step our game up in showcasing all the great work the business is doing.

Tom Barrett
Channel Strategy Manager, Tesco

Awards

Digital Impact Awards
Silver
Bronze
Highly Commended