REFINITIV QUAL-ID LAUNCH
The Refinitiv, serve more than 40,000 institutions in approximately 190 countries, providing insight through data, that drives innovation and performance in global financial markets. They deal in big data and provide impressive outcomes.
They asked Superunion to create a stunt at SIBOS (the annual banking and financial conference held in Excel, London) that would help raise awareness of the launch their new product, Refinitiv Qual-ID. This product is designed to help financial institutions verify digital identities online through a simple application program interface.
Identity fraud is a real issue for financial organisations when signing customers in a digital environment. Being able to verifiy that customers are who they say they are, is a real issue. Refinitiv Qual-ID is able to confirm that a customer is a real person and not just duplicated data.
WHAT WE DID
Our strategy was to unite the opposites – digital and analogue – and to bring what happens online into the real world.
To launch the product at SIBOS, a global financial markets forum in London, we designed an event that brought the story of Refinitiv innovation in an unexpected way.
We used a group of identical twins, or nature’s own duplicates, as ambassadors for the brand. Dressed identically in Refinitiv blue and white colours, with identical name badges and identical business cards, the Qual-ID ambassadors took centre stage, creating a cut-through experience, just like Refinitiv cut-through technology, building an emotional connection with the brand.
We designed an advertising campaign – a motion ad for the Refinitiv exhibition screens and a series of press ads for the London morning papers to support the launch. Today we continue working with Refinitiv, bringing its cut-through innovation to the world.