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NOC

NOC believes in less. Less of what you don’t need or never asked for. Less irrelevant choice. It’s a story about appreciating the discerning details through the layers of life.

In a world that is obsessed with more, NOC decided to put a stake int he ground for believing in less. Nobody needs dozens of types of flat white — all you need is a good one. We created a coffee experience to give a moment of calm amid the chaos of a busy city. “Curated Simplicity” everywhere, from identity to the coffee shops, designed to be a sanctuary of calm.

Sector

  • Consumer

Expertise

  • Brand Strategy

  • Brand Identity

  • Communications

In a world that is obsessed with more, NOC decided to put a stake in the ground for believing in less. Nobody needs dozens of types of flat white – all you need is a good one. We created a coffee experience to give a moment of calm amid the chaos of a busy city.

Our idea of

Curated Simplicity

is expressed everywhere, from identity to the coffee shops, designed to be a sanctuary of calm. Meticulous attention to detail, white space creates a place of tranquillity – where customers can focus on the coffee and connect with things that matter to them.

The identity is three coffee cups in three letterforms, applied to a variety of materials created with a pure design aesthetic.

Design Bridge and Partners gave us the voice we directly needed, helping us to sculpt our vision, showed us how to express our unique identity, and carefully formulated a plan that will propel NOC into the forefront of coffee brands.

Benny Leung

Founder, NOC Coffee Co.