Transforming the largest dedicated parcel delivery company by celebrating the diversity of its people and communities it serves. A brand that is for everyone, everywhere.

Evri

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#### In brief

 
Evri is the new name and vision created for the reimagining of the biggest UK parcel delivery service, Hermes. A £1.5bn business that delivers more than 700m parcels for 80% of the UK’s top retailers to millions of customers all over the country. It supports the demands of our ever-evolving shopping habits and continues to revolutionise a UK retail industry that transformed in the pandemic world.

 
The brand services diverse communities all over the UK, powered by a 30,000-strong workforce of fleet drivers. To continue to grow, the business needed a new brand to reflect a new customer-centric business strategy, powered by technology and embedded in the community.

 
We created a new name, brand, and visual identity, guiding the transformation of the Hermes brand to Evri, with advertising agency VCCP London launching Evri’s first ever TV advertising campaign. Our ambition was to create a brand that captures the diversity of its customers and people, a brand that is for everyone, everywhere. 

 
Working with Evri’s team and its partners, our collaborative approach was innovative, highly visual and experimental and made to strengthen the brand in the years to come.

 
#### What we did

 
Hermes’ revolutionary new brand name, Evri, represents the bringing together of a diverse multitude – whether that is different communities, people, or products. It stands for the individuals in the brand, its audiences, and the products that Evri can bring to its customers. 

 
With a new identity we wanted to reflect the new customer-centric business strategy, to quite literally be the brand for everybody. Together with Monotype and our creative tech team, we designed a generative tool that allowed the brand to create 194,481 bespoke logo artworks to be used for Evri’s brand estate and delivery fleet. 

 
Each character (A-Z) is designed to be stylistically different – every typographic character from A-Z was given 20 OpenType alternate-glyphs. The set includes numerals 0-9 with four variant sets and a single set of punctuation and symbols. An Open-Type style-alt typeface of this scale pushing the limits of what is technologically achievable and is rarely seen, remarkable for a brand of national statue. 

 
By using the generative design tool, every member of the Evri delivery team could design their own unique logo to take pride of place on their uniforms and fleet. A brand that both pulled together its people and respected their individuality simultaneously.

 
Evri was launched by the brand campaign devised by VCCP London. It introduced a total revamp of the famous courier service, with media led by Mediacom and elevated through digital channels by Wolfenden. This launch saw the company’s first ever TV advertising campaign. It represents the ongoing transformation of Hermes UK – a business that has tripled in size over the last five years.

 
The multi-million-pound campaign launched with a 30" hero film directed by Bafta nominee Charlotte Regan, 'New Arrival', centred around the relationship delivery drivers build with their customers. The TV spot debuted during Gogglebox and Coronation Street, series loved by the nation, and followed the story of an expectant mother and her husband as they journey towards the birth of their child and beyond. It aimed to remind viewers of the personal relationship between delivery drivers and their customers and inject emotion and relatability into the delivery service category, wrapping up with the strapline 'Evri delivery made for you'. 

 
The new Evri brand puts people and community at the heart of its business and champions the raw and real emotional connections drivers and households have up and down the country, every single day. A brand for everyone, everywhere.

 
> "Through close consultation with customers, couriers, partners and employees about what is important to them, we have arrived at an innovative and exciting new brand to serve the needs of the UK. As the UK's largest dedicated parcel delivery company, delivering over 700 million parcels a year on behalf of many of Europe's leading retailers including Next, John Lewis and ASOS, we have increased our commitment to sustainability and more closely serving the needs of partners and customers. We are thrilled to communicate this ground-breaking brand to the market as we embark on our mission to create responsible delivery experiences for everyone, everywhere."
>
> *– Sarah Taylor-Jones, Head of Marketing at Evri*

 
> "Working with such superb agency partners to bring the Evri brand to market has been a joy. A partnership approach with close and direct collaboration between the creative teams and us at Evri has created both a brand and a launch campaign that is genuinely warm, diverse and inclusive and which represents our customer centric business strategy perfectly."
>
> *– Caroline Watson, Senior Brand Manager at Evri*

 
> "This is a landmark moment, not just for delivery, but for UK retail as Evri brings its renewed customer commitment to life - taking responsibility for every parcel, everywhere it's needed. We are incredibly proud of the bold and playful Evri brand - a brand and identity that celebrates the diversity of the incredible people that power this business and the scale and breadth of the people they serve."
>
> *– Holly Maguire, UK CEO at Superunion*

 
> "Relaunching Hermes as Evri has been a true delight as it's probably one of the biggest brand relaunches that the UK will see this year. Over the last couple of years especially our delivery drivers and courier services have been a real lifeline for many, and what we've managed to create with Evri is a powerful film, full of warm human emotion that we can all resonate with. Look out for an Evri delivery near you as we welcome back the return of reliable delivery experiences for everyone, everywhere."
>
> *– Mark Orbine, Executive Creative Director at VCCP London*

 
> "Brand building from scratch is one of the most exciting challenges we face. Rebranding a business that touches over 2 million households a day required extensive modelling from our Systems Intelligence department to ensure that the launch media strategy would maximise spend, optimise flighting and mitigate any risk. The end result is a paid, owned and earned campaign that will reach 97% of the UK, publicly elevate the new Evri brand for both b2c and b2b audiences, and imbue positive sentiment through trusted media channels, partners and contexts."
>
> *– Lizzie Morgan, Senior Associate Director at Mediacom*

Evri is the new name and vision created for the reimagining of the biggest UK parcel delivery service, Hermes. A £1.5bn business that delivers more than 700m parcels for 80% of the UK’s top retailers to millions of customers all over the country. Representing the bringing together of a diverse multitude – whether that is different communities, people, or products.

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Transforming the largest dedicated parcel delivery company by celebrating the diversity of its people and communities it serves.

Design Bridge and Partners | Evri

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

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Evri

Transforming the largest dedicated parcel delivery company by celebrating the diversity of its people and communities it serves. A brand that is for everyone, everywhere.