Aston Martin

A Born Predator

IN BRIEF

Aston Martin is more than just a car brand. Whether it's the racing history, the link to James Bond or the supreme quality of everything they make - it's fair to say they stand out. 

And with the 90th anniversary of the Geneva Motor Show approaching, Aston Martin wanted to launch a special car in a special way. 

Our London team collaborated with the WPP Team Aston Martin from Prism to create a launch campaign for the new Aston Martin Vantage Roadster. We used real footage of the car and CGI to re-launch an iconic model and capture the new Vantage as "a born predator".

WHAT WE DID

The launch of the 70th anniversary of the Vantage nameplate marked a special moment for the brand. It was a celebration of their fantastic sports car heritage, engineering enterprise, and unmatched beauty and performance. 

Aston Martin is a brand driven by emotion. The name will always garner a certain reaction which means models aren't always bought for practical reasons, but emotional ones. We wanted this feeling to drive our films.