Engage Not Advertise
The size of the prize and the sheer pace of growth mean that the ad tech category is a Wild West of competing technologies, colourful characters, extreme and rapid change. In this context, Kargo, established in 2003, is already a heritage brand.
Now expanding rapidly itself, Kargo asked our team in New York to help pinpoint the uniqueness of its offer and express this in a compelling way to its media-buying and brand marketer audiences.
The result is a new positioning and identity that highlights Kargo’s unique large-scale alliance of best publishers with the breakthrough quality of experience that the brand can offer to advertisers targeting consumers on their mobiles.