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Amsteldok

New creative hub, new brand, new creative name. We created — Amsteldok — as a nod to WPP’s new campus location on the banks of the Amstel to show reverence for the city’s unrivalled maritime history and its role as a gateway to Europe.

Amsterdam now has a new landmark: Amsteldok, the new campus for WPP’s Dutch agencies, with the brand created by our Amsterdam team. The visual language of the brand, its identity and typographic forms are inspired by the campus’ physical structure and the language of the Amsterdam School of Architecture.

Sector

  • Real Estate

Partner

  • Monotype

  • WPP

Expertise

  • Brand Strategy

  • Brand Identity

  • Brand Experience

  • Communications

The visual language of the brand, its identity and typographic forms are inspired by the campus’s physical structure and the language of the Amsterdam School of Architecture.

WPP’s Amsterdam campus demonstrates our continued investment in our people and commitment to the Dutch market.

Mark Read

CEO, WPP

Giving our people modern, world-class working environments allows them to do their best creative work, it encourages closer collaboration and it’s an important part of building an open and optimistic culture at WPP.

Mark Read

CEO, WPP