Airbus Annual Report

Building a sustainable future. 

IN BRIEF

Airbus is an international pioneer in the aerospace industry. It is a leader in designing, manufacturing and delivering aerospace products, services and solutions to customers on a global scale. Its purpose is to pioneer sustainable aerospace for a safe and united world. 

Airbus has built on its strong European heritage to become truly international - with approximately 180 locations, 12,000 direct suppliers and over 130,000 employees globally. 

2020 was a challenging year for the company's industry, its stakeholders and broader society. 

WHAT WE DID

We have worked with Airbus since 2018 to evolve the company's annual report 'overview document' as well as its approach to reporting online. 

2020 was an exceptionally challenging year for the aerospace industry, its stakeholders and broader society. As such, the annual report overview document needed to demonstrate how, through its financial strength and values, Airbus retained its resilience, agility and its focus on its purpose. 

We responded to this brief by introducing a messaging section within the report that features key actions aligned to the Airbus values: lead, innovate, support and adapt. 

A combination of bold typography and strong visual content that interacts with graphical elements of the Airbus brand brings the messages to life. The bold typographic approach then continues throughout the overview document to draw the eye to key messages and content. 

We took advantage of the fact that the 2020 overview document was not going to be printed to change to a more digital-focused landscape format. Content was designed in single pages with simple navigation devices to enhance the user experience. 

Our content strategy for 2020 was to elevate sustainability within the overview and to make the content more accessible. 

Rather than a running commentary, four clear priority commitments are articulated. Supporting narrative for each priority provides quantitative evidence of progress and links to the relevant UN Sustainable Development Goals. 

Alongside the overview document, the annual report is also presented in an engaging digital format. 

It is a fast read that surfaces key content within the report in a single scrolling page with access to relevant downloads. Added elements of interactivity, such as video content and parallax scrolling, help bring the theme to life and deliver the key messages effectively.