BUILDING CORPORATE BRANDS IS ABOUT BUILDING VALUE.
SUPERUNION CORPORATE IS FOUNDED ON THE UNPARALLELED EXPERTISE OF ADDISON GROUP IN HELPING CLIENTS BUILD BRANDS THAT WORK FOR CORPORATE AUDIENCES.
We understand that corporate audiences have a different relationship with a brand than consumers. They ask tough questions about the things that create value, like strategy, performance, social responsibility and stewardship. They appreciate detail, structure and clarity alongside creativity and compelling ideas.
Forty years’ experience refreshed and enhanced.
We build brands and communications that deliver precisely against these needs. We know how to make insight and evidence work together. We know how to harness creativity to make an impact, and we know how to deliver to exact specifications.
We’ve been helping clients manage the challenges of corporate brand and communication for 40 years, formerly as Addison Group and now as Superunion Corporate. And with this expertise now fully blended with the creativity, insight and reach of our global network, it’s more powerful than ever.
Pfizer
Taking a more transparent approach to integrated reporting.
Essentra
Legal & General
Uniting business and brand strategy through an authentic narrative.
Insight
How to use social media to amplify your corporate performance to non-investor audiences.
Insight
What does TCFD actually mean, and how does it impact your next Annual Report?
Insight
Culture: Why it matters to investors
The new UK Corporate Governance Code has added momentum to calls for companies to report on this area.
Insight
ESEF is the latest acronym in corporate reporting but what is it and what does it really mean for the future of reporting?
Insight
Our top tips for your Gender Pay Gap Report
If the ongoing media storm and backlash against the BBC has taught us anything, it’s that handling your gender pay gap reporting sensitively is important.
Insight
Four ways for organisations to tell one story with many voices
A starting point for how brands can use their employees to speak on their behalf.
More about Four ways for organisations to tell one story with many voices
