8 Apr 2019

WPP opens new campus in Amsterdam

The identity for Amsteldok is created by our Amsterdam team.

WPP marked the opening of its new Amsterdam campus as it continued the roll-out of its global co-location strategy.

Each WPP campus is designed to provide world-class spaces that bring together its people and agencies into one location, encouraging greater collaboration and giving clients easier access to all of WPP’s talent and expertise.

VBAT worked with the agencies housed in Amsteldok to name the campus and develop the co-location’s new branding.


“I’m delighted to open WPP’s Amsterdam campus, which demonstrates our continued investment in our people and commitment to the Dutch market, which is one of the most dynamic and forward-looking in the world. WPP campuses help us deliver a simpler, more integrated offer to clients by bringing great agency brands together under one roof and providing easier access to our collective talent. Giving our people modern, world-class working environments allows them to do their best creative work, it encourages closer collaboration and it’s an important part of building an open and optimistic culture at WPP.”


To coincide with the opening of Amsteldok, today Hogarth (WPP’s global creative production network that combines technological skills and creative craftmanship) announced the creation of Hogarth Netherlands. As part of its renewed offer to clients in the region, and operating from Amsteldok, it will deliver end-to-end solutions using the very latest innovations in content production.

“I’m incredibly proud of the regeneration of Amsteldok into both a fantastic new home for our people and a new creative and social hub for the city. We have an innovative and collaborative culture in Amsterdam, and WPP’s market offering, further bolstered by the creation of Hogarth Netherlands, is stronger than ever as we bring our brands together.”

WPP Netherlands Country Manager