16 Nov 2020
When the world wants answers. What do you really know?
Our provocative content for Discovery Plus delivered through the noise of the world's most irrepressible sporting events.
With $10.5bn revenue, Discovery Networks is a global entertainment giant that informs, educates and inspires over 3 billion people around the world. With its new streaming platform, Discovery Plus, it provides exclusive and proprietary content, previews and premiers, super-fan collections, binge-worthy box sets and exclusive extras for all tastes and fandoms. From thrill seekers to crime obsessives, petrol heads to foodies, home-improvers to nature lovers - whatever you're into, you'll find it at Discovery.
The Indian Premier League is one of the most watched events around the world. With over 270 million viewers across 45 days, Discovery Networks India saw an opportunity to reach a new segment of users for their newly created OTT content platform, Discovery Plus. It was the perfect backdrop to promote world-class documentaries that showcase the eternal match between sports and science.
Superunion created attitude-driven promotional content for FC Barcelona's 'Matchday', and the Federer vs. Nadal documentary, 'Strokes of Genius'. To cut through the noise of the IPL, the promotional content was designed to appear like nothing seen before on Indian television, and appeal to an aspirational, semi-urban audience with a thirst for lifelong learning. The content aired during the IPL on Hotstuff, India's largest OTT platform