22 Apr 2022
Welcome Izgi Yapici, Executive Creative Director, New York
Superunion adds Executive Creative Director to spearhead operations in New York.
Superunion today announced the appointment of Izgi Yapici as Executive Creative Director in New York, the latest in a series of expansion-related moves for the global branding agency.
As Executive Creative Director, Yapici—who until recently was a Creative Director at Interbrand—will lead creative efforts for Superunion’s roster, including The Coca Cola Company, Google and NASA Artemis.
“With more than two decades of experience serving world-class clients across continents, industries and consulting practices, Yapici is well poised to further help Superunion dream, design and deliver,” said Mick McConnell, CEO of North America, Superunion. “Her passion for detail, not to mention her desire to create designs which will move our world forward, will help our agency continue to do what we do best.”
“To say I’m thrilled to be joining the team at Superunion would be an understatement,” said Izgi Yapici, Executive Creative Director, Superunion. “Their drive combined with their talent, as well as their track record for delivering compelling work, lets me know I’ve found my new creative home.”
Yapici got her start in the consulting realm, gaining a broad understanding of business priorities and the challenges that go with them, working in the U.S. as well as Europe, before pivoting to attend Parsons School of Design and venture into the creative world. At Jones Knowles Ritchie, she focused on branding and packaging for Anheuser-Busch, Unilever, Kellogg’s and PepsiCo, creating new-to-market brands as well as revitalising iconic brands like Bud Light. While at Interbrand, Yapici led on the intersection of strategy and design, working with Adobe, Intuit, EA Sports and Qualcomm, among others, to create meaningful connections between these brands and their audiences.
Her work has been recognized by the Clio Awards, the One Show, Red Dot, Brand New and Communication Arts, just to name a few. With degrees in graphic design and economics, Yapici is a keen observer of society, with an eye toward uncovering how the world around us impacts our choices as people and consumers. “She brings that strategic lens to each project she works on, in order to design and create experiences that influence positive change,” McConnell said.