18 Jan 2019

Upstream Livestream

Jim Prior talks creativity with Google’s Nishma Robb.

Upstream Livestream is a video series in which our Global CEO, Jim Prior, sits down with senior executives from a variety of backgrounds for an informal and wide-ranging conversation with an underlying focus on creativity - and the many ways it can be manifested to drive business growth.

Guests on the show discuss their business and operational culture, their thoughts on industry trends and how they nurture talent, and the role of creativity to address the business challenges today. 

In this first episode Google Marketing Director, Nishma Robb, explains how a diverse workforce generates the best ideas and why it’s so valuable to encourage creativity and critical thinking from an early age.

Nishma is passionate about inspiring girls and women about the potential of technology and is a former chair of Women@google. She has been named Businesswoman of the Year in the Asian Women of Achievement Awards and she has the unique experience of working at a media owner, client side and for an agency.

View the full video here.

I do think what you want to create is the right environment that allows creativity, problem-solving, experimentation and taking risks – creating that culture and that behaviour is really at the heart of any business…"

Nishma Robb
Marketing Director, Google UK