26 Sep 2018

The Truth About Creativity

Scott Lambert hosted Spikes Asia, workshop to blow away the smoke that surrounds the myths of creativity.

The most valuable currency in business isn’t technology, or offices, or even talent, which will always come and go — it’s ideas. Ideas solve problems. Ideas invent what’s next. Ideas inspire people. Ideas last. And best of all, anyone can have them. For free. The myth of the creative genius or the Eureka! moment is just that, a myth.

Our Singapore design director, Scott Lambert, hosted a part-talk, part mental workout at Spikes Asia to deconstruct the mirrors and blow away the smoke that surrounds ideas.

Questions the session covered:

Where on earth do amazing ideas come from?

I’m already a genius, that’s enough right?

How wide is the canyon between a good and a great idea?