1 Jul 2018
The Power of Music
New campaign for the LSO's summer concert in London's Trafalgar Square.
This Sunday 1 July, the London Symphony Orchestra held the latest of its annual summer concerts in London’s Trafalgar Square. The event will be conducted by Sir Simon Rattle following his arrival at the LSO in 2017 and was free for up to 10,000 music lovers in London’s most iconic public space, while being streamed worldwide for the first time in partnership with YouTube.
To launch and promote the event we created a film and campaign with digital artist David McLeod. Inspired by the summer and open air setting of the event, the campaign features an abstract butterfly leaving a trail of colourful particles through the air as it twists and turns on a path created by the movements of Sir Simon Rattle’s conducting baton.
Following in the footsteps of our branding and season imagery for the LSO, the film was created using high quality motion capture data of Sir Simon Rattle. David McLeod used the data to determine the flight path of the butterfly as well as the density, colour and particle size of the trail. High resolution stills from the animation form the imagery for the campaign, appearing on London Underground poster sites, event staging and online.
Watch the LSO performance from the Trafalgar Square