11 Sep 2018
The Globe wins Clio Award
Shakespeare’s Globe wins bronze in Brand Design, Corporate Identity Category.
Superunion’s 'The Old and New Collide: Reinventing Shakespeare’s Globe' brand for the world-famous theatrical venue got the stamp of approval from a group of top advertising creatives, winning Bronze at the Clio Awards.
The Clio Awards, founded in 1959 and featured in Mad Men, recognise innovation and creative excellence in advertising, design and communication, and are judged by an international panel of marketing and creative professionals from around the world.
Our brief was to bring that unique, visceral spirt to life and celebrate the historic work of the Globe in a contemporary way. Putting the original, immersive experience right back in the heart of everything they do.
The creative idea for the new identity is an experimental combination of authentic conditions with modern ideas.
The old and new collide to capture all the energy and excitement of a Globe performance, and lets it loose across everything they do.
‘Within this wood 0…let us…on your imaginary forces work’
Henry V, Prologue