10 Jan 2020
Superunion at CES 2020
Our team joins ESL, Twitch and Refinitiv at CES 2020
This week Marta Swannie and Ross Clugston joined ESL, Twitch and Refinitiv on stage at CES 2020 to discuss the future of esports and the role of creativity and data for brands.
Marta led the panel with Paul Brewer, Senior Vice President, ESL and Walker Jacobs, Chief Revenue Officer, Twitch, experts from two of the biggest companies in esports today. They revealed how brands can throw their hats into the esports ring, reach new and increasingly engaged audiences, and maximise their investments in the sports stars of tomorrow.
Later on, Mark Lulsens, Creative Director of Refinitiv, a global, multi-billion tech business, Daniel Lewington, Head of Refinitiv Labs, and Ross Clugston, Executive Creative Director, Superunion New York, spoke on the art of data, technology and creativity.
Refinitiv were born from the Financial and Risk business of Thomson Reuters and are now majority owned by private equity firm Blackstone. They teach us valuable lessons surrounding their relentless focus on “providing information, insights and technology to the world’s financial markets".