25 Oct 2019
Ready to claim victory
WTA storms into finals week with a new electric brand by Superunion Hong Kong team.
The Shiseido WTA Finals Shenzhen begins this weekend with the WTA’s (Women’s Tennis Association) biggest stars ready to claim victory at the prestigious season-ending tournament.
The WTA Finals celebrate the prowess and sportsmanship of professional women’s tennis. This year marks the debut of the city of Shenzhen as the new home of the WTA Finals for the next 10 years, creating a landmark event for women’s sport in China.
To mark the occasion, the WTA launched a new brand by our China team that celebrates the dynamic spirit of its host city and the passion and the power of women’s sport.
The brand is inspired by the idea of ‘electric momentum’. Tennis requires a skilful combination of control, speed and impact as well as moments of calm, rational focus. Together the exhilaration and magnetism of the game create powerful moments of electrifying vibrancy charged through the entire brand experience.
The brand marque is an artistic reinterpretation of the WTA Finals’ trophy shape. Fused with bold contemporary colours and graphic elements of electrical sparks, it creates a dynamic brand as a true expression of the power of the game.
“During the development of the brand, Superunion was sensitive to the deep cultural and local insights of Shenzhen and combining them with the spirit and values of the WTA so that the tournament could truly shine in an international spotlight.”
“The WTA is a true icon in women’s competitive sports. Hosting the Shiseido WTA Finals in Shenzhen, a city that has come to be known as a springboard for innovative and progressive ideas, provides the perfect backdrop for the tournament and a great story from which the branding developed.”
CEO Superunion Asia
The 2019 Shiseido WTA Finals Shenzhen will take place from October 27 to November 3 at the Shenzhen Bay Sports Center.
To view more on the WTA please visit: https://www.wtatennis.com