2 May 2019

New brand for Axel Springer

Global publisher, Axel Springer, introduces new brand created by our Germany team.

We worked with the Europe's largest digital publishing house, Axel Springer, to create a new corporate identity, brand strategy and brand architecture with a new vision: "We empower free decisions" 

Digital, animated and with a purpose / Freedom is the brand core of the media and technology company.

Read the full story here.

"We want to express our rapid transformation into a thoroughly digital media and technology company through our visual image as well. But it’s not just about launching a new look with a modernized corporate design; above all it’s about our purpose, which we continue to see as the company’s mission.”

MATHIAS DÖPFNER
CEO Axel Springer