Superunion Madrid has developed a new brand for Madrid Nuevo Norte, the urban transformation project in the Spanish capital, and one of the largest urban regeneration projects in Europe to date.
It is set to transform the large area surrounding the city’s northern Chamartín railway station into one of the largest urban renewal and placemaking initiatives in Spain – with a total area spanning 230 hectares. The ambitious project will recast the disused land surrounding the railway tracks into a thriving sustainable residential and business destination, supported by an integrated public transport hub. It will bridge the urban divide between Madrid’s north and the centre of the capital, with new living and working spaces, retail, and green areas to create the sustainable environment for living, working, and enjoying life in Madrid.
Superunion Madrid created a strategy and identity for the brand to mark the milestone of its development and to tell the story of Madrid Nuevo Norte to the world. The new brand represents an urban-planning milestone of the project and a turning point for the city that will have an impact on the daily lives of Madrid’s millions of citizens, on Spain and the rest of the world.