15 Jul 2019

Let the story unfold

Collins Debden launches new 200- year anniversary brand campaign by Superunion Singapore.

The handcrafted animated film tells the story of the heritage stationery brand entirely through paper.

Founded in 1819 in the ancient Candleriggs of Glasgow, Collins Debden published diaries and notebooks for over two centuries. Collins’ Presbyterian founder, William Collins, was the diary craftsman for the Queen of England and counted the Duke of Wellington among his associates, igniting love for the craft and high quality stationery to its loyal customers for generations.

The brand’s next chapter begins this week with the launch of a new campaign created by our Singapore team. Honouring the brand’s 200-year anniversary, the brand film celebrates the company’s Scottish heritage, tracing Collins’ journey over the years, highlighting key milestones to present day, using paper as a medium to tell its story.

The outdoor and social media campaign is launched in Singapore, UK, Australia and Japan and includes a series of short films as well as limited edition notebooks, and was done in collaboration with Lights and Shadows Productions.

“To celebrate Collins’ 200-year anniversary, we leveraged our long-standing relationship with Superunion. Once again, they delivered creative excellence and a sense of craft that is authentic to the brand's heritage. The team combined remarkable passion with their in-depth understanding of the brand story to apply their wide-ranging capabilities in bringing the strategy to life."

CEO, Nippecraft

“We are thrilled to bring the Collins story to life through these beautiful brand videos, and we feel the quality and creativity speaks to the brand’s impressive heritage and narrative. We’ve enjoyed a long-standing relationship with Collins, developing a trust rooted in strategic and creative direction, allowing us to operate at our most creative level.”

Client Director, Superunion

“It’s a pleasure to work with the team at Collins; they are receptive, collaborative and ambitious. The brand has such rich heritage – the ideas just create themselves.”

Creative Director, Superunion