19 May 2022

Introducing: Superunion Ventures

The new Ventures studio to help build, launch and grow the next generation of revolutionary brands. 

This month we’re announcing the launch of Superunion Ventures, a new venture studio that will help grow a new generation of brands, products and experiences. We will use our extensive expertise in creating impactful global brands to help founders, their investors and entrepreneurial corporations use the power of creativity to transform business ideas into new revenue streams.

Recognising the opportunity to support corporate venture capital and entrepreneurial corporations, Superunion Ventures will use a community-driven approach to shape design and development decisions that help speed up the building of brands that make sense for their target audience. Using audience insights, Superunion Ventures supports corporations in taking products from the ideas stage through to multi-market scale.

Superunion Ventures can also help start-up and scale-up businesses develop new propositions and carry out real-world digital experiments to validate concepts and build an engaged community around their brand.

Uniquely, Superunion Ventures will also be able to provide end-to-end product creation and branding, helping to make the product itself and supporting it with positioning, naming, visual identity and broader experience design. The products will be scaled by using audiences to convert the demand into commercial traction and achieve scale across markets.

Superunion Ventures is a dedicated UK-based team spearheaded by Chief Experience Officer, Ian Wharton and Chief Strategy & Innovation Officer, Matt Boffey, who both bring extensive experience as entrepreneurs and founders themselves. They will be combining all disciplines into a lean, hands-on team with the ability to leverage Superunion’s global network of 750 people in 12 countries as necessary.

Holly Maguire, UK CEO, said: "Superunion Ventures is an exciting and natural progression for the business as we look to nurture the next generation of revolutionary consumer brands and businesses."

Ian Wharton, Chief Experience Officer, Superunion London, said: "The skillset of Superunion is uniquely positioned to provide hands-on and entrepreneurial support to turn ideas into meaningful, high-growth brands."

To hear more or get involved with Superunion Ventures, please email Grace Wright, Chief Growth Officer, Superunion London: grace.wright@superunion.com.