18 Nov 2020

Dreamhack x Fortnite: One tournament. Millions of players

Shaping Fortnite's esports future

Introducing DreamHack Open featuring Fortnite. The world's largest gaming lifestyle festival, DreamHack, has reinforced its commitment to realising Fortnite's esports potential, launching a new tournament for the passionate community that has formed around the wildly popular video game.  

Fortnite, the smash-hit video game, credited as a key contributor to bringing gaming into mainstream culture, now boasts 350 million players worldwide. While it may top the charts in terms of casual players, Fortnite is still at a relatively early stage in its esports development, with a long way to go to reach the heights of esports titans such as CS:GO, Dota 2 and League of Legends. 

We created an identity for DreamHack Open featuring Fortnite that effectively fuses the vibrant visual languages of both the festival and the game. Feeling distinctly Fortnite, while also fitting into the visual world of DreamHack. Boosting appeal to fans of both. 

Offering players across Europe and North America the chance to compete for a monthly prize pool of $250,000 ($1.75million total for 2020) from the comfort of their own homes, DreamHack Open featuring Fortnite is set to play a critical role in shaping the development of Fortnite's global esports scene and redefine how vibrant esports communities are built in a post-COVID world. 

More to come soon...