With $10.5bn revenue, Discovery is a global entertainment giant that informs, educates and inspires over 3 billion people around the world. With its new streaming platform, Discovery Plus, it provides exclusive and proprietary content, previews nad premiers, super-fan collections, bingeable box sets and exclusive extras for all tastes and fandoms. From thrill seekers to crime obsessives, petrolheads to foodies, home-improvers to nature lovers – whatever you're into, you'll find it at Discovery.
To enhance its reach in India, Discovery India partnered with The Indian Premier League, one of the most watched events in the world with viewing numbers to rival the Super Bowl. The new partnership created an opportunity for Discovery to reach over 269 million users via its newly created OTT content platform, Discovery Plus. It created a perfect backdrop to promote world-class documentaries that showcase the synergy between sports and science.
To promote the partnership and Discovery Plus new sports offering, we created a new content for two brand new Discovery docuseries, FC Barcelona's 'Matchday', the behind-the-scenes insight into the lives of the FC Barcelona squad, and the Federer vs. Nadal documentary, 'Strokes of Genius'.
To cut through the noise of the Indian Premier League's advertising battles, our promotional content is full of attitude, designed to appear like nothing seen before on Indian television. Full of energy and excitement, it poses viewers a question: 'What do you really know?', designed to provoke and enthuse aspirational, semi-urban audience with a thirst for lifelong learning. The content aired during the Indian Premier League on Hotstuff, India's largest OTT platform.