20 Sep 2019

Death Day

Initial concept visuals in response to a brief set by renowned photographer Rankin and The Drum.

The idea is based on a simple truth: nothing focuses the mind like a deadline, and, death is our ultimate deadline. But in our culture, our mortality isn’t a subject we like to think about. 

But what if throughout our lives, we were frequently reminded that one day it will be over? Could we harness this knowledge to inspire us to live fuller, richer and more rewarding lives?

Introducing Death Days, a day to celebrate the time we have left, rather than the time that’s past.

See the full feature and Rankin’s shots of our concept in this month’s special ‘Truth’ edition of The Drum.