14 Jan 2020

Brands in 2020: Jim Prior speaks to Sky News

Global CEO, Jim Prior, explores what business behaviour we will see from brands in 2020.

Superunion’s Global CEO, Jim Prior, was invited on Sky News’ Ian King Live to explore what business behaviour we will see from brands in 2020 and beyond.

Whether you’re attempting Veganuary, dry January or are determined to finally run that marathon you’ve been putting off, it’s that time of year where we all test our willpower by seeing how long we can stick to a resolution. But it’s not just consumers that need to take time out for self-reflection at the start of the new year, it is also a time for businesses to reflect on what changes they can make.


In the interview, Jim discusses what the equivalent resolution of “eat less, exercise more” means for businesses and the questions they need to be asking in an increasingly complex environment. With a particular focus on the future of the automotive and technology industries, the interview covers how brands can adapt to change and how they can add value in order to stay relevant to consumers in 2020 and beyond.