21 Feb 2019
Who owns Shakespeare? The English? The tourist industry? The world?
In this BBC Radio 4 programme, branding and graphic designer Teresa Monachino goes in search of the 21st century phenomenon that is William Shakespeare and uncovers his contradictory brand values, with the help of a distinguished cast - including our very own Nick Eagleton and Kath Tudball who created the world renowned brand identity for Shakespeare's Globe.
Brands can only dream of what Shakespeare has managed to create. He’s incredibly funny, surprising and edgy, he’s got a cool name, a provocateur, someone who’s disagreeable…he was able to create these incredible things, qualities that brands dream of today, which is why he’s is still so powerful.”