29 Nov 2018

A new playbook for brands

Ambrish joined the ranks of Tata, State Bank of India, Arvind, Facebook at the biggest marketing event in the region. 

Ambrish Chaudhry

There's a new playbook for building brands in today's world and it's going to evolve even more as you move into tomorrow. From flexible brands that are held together by purpose, to sacrificing consistency for coherence, there are some interesting changes happening in the branding landscape.

Ambrish Chaudhry took to the stage at The World Marketing Congress in Mumbai this week to share brand building lessons from Go-Jek, Zalora, Facebook and Pizza Hut that impact the future of business.

Ambrish joined the ranks of Tata, State Bank of India, Arvind, Facebook India and the CMO Asia network at the biggest marketing event in the region.