15 May 2018
A New North Star
One of the world’s most innovative energy companies, Statoil, needed a new name to better reflect its business today. The business is now Equinor.
The new name, developed by our London team, is formed by combining ‘equi’, the starting point for words like ‘equal’, ‘equality’ and ‘equilibrium’, and ‘nor’, to capture the Norwegian heritage.
The new name marks the evolution of the business from an oil and gas into a broad energy company, with a portfolio of renewable energy in offshore wind farms, developed to provide the energy which world needs and effectively fight climate change.
The Chair of the board in Equinor, Jon Erik Reinhardsen, said: “The world is changing, and so is Statoil. The biggest transition our modern-day energy systems have ever seen is underway, and we aim to be at the forefront of this development. Our strategy remains firm. The name Equinor reflects ongoing changes and supports the always safe, high value and low carbon strategy we outlined last year.”