15 May 2018

A New North Star

One of the world’s most innovative energy companies, Statoil, needed a new name to better reflect its business today. The business is now Equinor.

The new name, developed by our London team, is formed by combining ‘equi’, the starting point for words like ‘equal’, ‘equality’ and ‘equilibrium’, and ‘nor’, to capture the Norwegian heritage.

The new name marks the evolution of the business from an oil and gas into a broad energy company, with a portfolio of renewable energy in offshore wind farms, developed to provide the energy which world needs and effectively fight climate change.