28 May 2021

A celebration of creativity at D&AD

Our global team wins seven pencils at D&AD, takes home the prestigious top Collaborative Pencil Award, and wins 3rd place for Design Agency 2021 (above Apple).

Congratulations to Figlia, Notpla, Amsteldok, Clear Mobile, Ila, London Symphony Orchestra and our amazing teams, winners of seven D&AD Wood Pencils, the prestigious top Collaborative Pencil Award for our ongoing partnership with London Symphony Orchestra, and 3rd place for Design Agency 2021 (above Apple).

D&AD is the most prestigious benchmark for creative excellence in design and advertising, and we are so proud of this achievement.

A highlight of the awards was receiving the prestigious Collaborative Pencil Award for our collaboration with London Symphony Orchestra (LSO). Superunion has been working with LSO since 2004. After the appointment of renowned conductor Sir Simon Rattle in 2015, we collaborated with LSO to reinvent its brand. To convey the power of music, celebrate Sir Simon's arrival, reflect the pioneering spirit and engage a broader and younger audience.

We launched the new visual identity in 2017 across all of LSO's initiatives - with the approach enabling the annual season's campaigns to be evolved for each new theme. We have continued to work with LSO to produce each new season's campaign and more.