Creative Revolutionaries: Bite Back 2030
News - November 23, 2022
Nicki Whiteman, Director of Communications at Bite Back 2030, talks to Holly Maguire about the power of Bite Back's youth-led movement that's fighting for every child's right to health.
Is Channel 4’s latest rebrand evidence of a televisual mid-life crisis?
Insights - November 14, 2022
Matt Boffey writes in The Drum that a single proposition is the most powerful way to establish the brand in people's minds, and in the budgets of advertisers.
Darth Vader and the Future of Creativity—Powered by AI
Insights - November 11, 2022
Mick McConnell, North America CEO explores how AI-powered technology is changing the very nature of human creativity, radically shortening the gap between an idea and reality.
Nine Wins at Corporate & Financial Awards
Awards - November 9, 2022
Congratulations to AstraZeneca, Swiss Re, Legal & General, LSEG, WPP, IHG and our corporate reporting team, winners at the Corporate & Financial Awards.
Notpla named finalist at The Earthshot Prize 2022
Awards - November 7, 2022
The revolutionary sustainable packaging startup is recognised for its outstanding contribution to build a world where nothing goes to waste.
How Disney can create a magical 'Disney Prime' experience
Insights - October 26, 2022
Mick McConnell explains in Fast Company how the company's core creative magic is the special sauce within which opportunities for effective brand extension live.
A new brand for Chick-A-Boom
News - October 24, 2022
The new brand identity and non-binary mascot symbol, 'Chickira', celebrates inclusiveness and diversity of contemporary Thai society and is created to change the game in Thailand's fast food market.