Nicki Whiteman, Director of Communications at Bite Back 2030, talks to Holly Maguire about the power of Bite Back's youth-led movement that's fighting for every child's right to health.
Matt Boffey writes in The Drum that a single proposition is the most powerful way to establish the brand in people's minds, and in the budgets of advertisers.
Mick McConnell, North America CEO explores how AI-powered technology is changing the very nature of human creativity, radically shortening the gap between an idea and reality.
Congratulations to AstraZeneca, Swiss Re, Legal & General, LSEG, WPP, IHG and our corporate reporting team, winners at the Corporate & Financial Awards.
The revolutionary sustainable packaging startup is recognised for its outstanding contribution to build a world where nothing goes to waste.
Mick McConnell explains in Fast Company how the company's core creative magic is the special sauce within which opportunities for effective brand extension live.
The new brand identity and non-binary mascot symbol, 'Chickira', celebrates inclusiveness and diversity of contemporary Thai society and is created to change the game in Thailand's fast food market.
Pierre Paslier, Co-founder of Notpla, sits down with Senior Creative Director, Mark Wood, for a conversation about the revolutionary power of ideas to create positive, meaningful change.
