Superunion has partnered with China Duty Free International, the largest luxury goods operator in China to create a visual digital experience for its new flagship opening in Macau. 'The Surreal Island' is made up of large-scale digital displays set within the 7,500 square metres of retail space at the Grand Lisboa Palace, Macau. Nine LED screens bring to life the concept of the 'Surreal island' with a series of immersive animations, inspired by surrealist art.
Our Asia team was tasked with creating content for digital screens that include 20-meter ceiling displays and wall panels three times the height of the average person. The goal was to capture the imagination of affluent visitors of Macau, a city known for its larger-than-life attitude to experiences.
The 'Surreal Island' experience is brought to life through a series of dynamic, flexible and sensory visual animations that play on scale and pay homage to the juxtaposing technique of surrealist art. Through this whimsical narrative, China Duty Free brought extraordinary to the everyday.