Superunion has partnered with specialty paper producer, Fedrigoni UK, to create "Happy Mess", the product of a partnership commemorating the vital role artists play in archiving the fleeting moments in life through their creativity.
Superunion's creative director, Scott Lambert, shares his passion project showcasing the brilliant but live wire mind of artistic people with the launch of Happy Mess. Produced during a time where creatives faced inspiration obstacles because of multiple lockdowns, Scott found how surprisingly cathartic the day-to-day can be.
Using Fedrigoni's newly-named Arena Extra White range (previously called Arcoprint) in various weights, in textures 'Smooth' and 'Rough' and using Indian black ink, the sketchbook reflects on the little moments of joy that everyday life brings. Celebrating the messy by-product of physical creation and demonstrating the delight of making art.
The dual-segmented flip book featuring sketches of winning snapshots in sports, popular indoor plants, barbecues and animals amongst nature, spotlights the simple few-seconds of euphoria that come from enjoying life's distractions. Truly epitomising the role of artists on this earth; capturing life's wonderful and remarkable moments.