Our London team has partnered with Schweizer Radio und Fernsehen (SRF), the Swiss public service broadcasting company, to create a new brand identity for SRF Sport. The new brand captures the passion of Swiss sport fans and the role of SRF Sport at the heart of Swiss sport, as a home of athletes and teams celebrated by fans across the country.
SRF Sport is one of the key brands within the SRF portfolio and is responsible for multimedia sports reporting and coverage. It connects millions of Swiss sporting fans with national and international sporting events, providing live broadcasts, new and background information through TV, radio and digital.
Superunion was tasked with creating a new brand and visual identity that reflected SRF Sport's role in bringing the best of sporting action to Swiss viewers in a digital world, while simultaneously being in sync with the wider SRF master brand. Inspired by the idea of 'feeling closer', the new identity captures the passion of Swiss sporting fans, bringing them closer to the sporting world across all channels, programmes and formats.