Tobias has spent his career guiding organisations across the globe in numerous challenges around brand building, design and interaction.
Tobias leads Superunion's operations in Berlin, Hamburg and Munich and oversees activity in the Austrian, Swiss, Eastern European and Nordic markets.
For more than 25 years, he’s built strong and trustworthy relationships across multiple markets with clients such as adidas, Audi, BASF, Commerzbank, ERGO, DHL, Haier, Henkel, KPMG, Lufthansa, Merck, Munich Re, Porsche, Siemens, Swire Group, The Federal Republic of Germany and Volkswagen.
Most recently, he served as CEO for Brand Union Germany for four years and Chief Client Officer at MetaDesign Germany and China for 11 years, gaining a broad, high-profile expertise and deep market understanding for both Europe and Asia.
He has published various articles about brands and is passionate about everything which is brand-related.