Sabah Ashraf

CEO, North America

Sabah is passionate about promoting the value of great design and building creative cultures to deliver high-impact business performance for clients.

Sabah Ashraf

Sabah is responsible for leading the growth agenda in North America through new and existing business, as well as the expansion of our offer.

Her key client relationships have included MTV, Nike, NBC, Hilton Worldwide and Pepsico.

Beginning her career in investment banking and private equity, Sabah spent the next 12 years driving growth at frog design and IDEO, and most recently served as president of ICRAVE, an innovation and design studio.

Sabah received an MBA from Columbia Business School and a BA in Economics from Barnard College.