Managing Director, Madrid
Pilar believes that the power to connect people and businesses is at the heart of any great brand.
As Managing Director of Superunion in Madrid, Pilar leads corporate integrated branding projects for local and international clients of key sectors in the Spanish economy such as banking, insurance, airlines, energy and profesional services.
She previously oversaw the launch, business and team development of Brand Union Madrid since its establishment in 2002.
After graduating in Communications, Pilar developed her entire professional career in communication, advertising and brand management within Interpublic and WPP Groups working for McCann Erickson and JWT.
She has been actively involved in branding and communication education for 20 years.