Marcelo Bicudo

CEO, Brazil

Marcelo believes that removing the boundaries between disciplines leads to creative solutions.

Marcelo Bicudo

Marcelo leads Superunion in Brazil and works closely with the strategy, retail and creative teams, ensuring that specialists work side-by-side in an interdisciplinary approach and with an innovative way of thinking.

As the partner and co-founder of Epigram Brand Union, he combined more than 20 years of experience in branding with a in-depth knowledge of consumer behaviour, consumer journey and sales channels.

Marcelo studied architecture and has a PhD in semiotics in the field of information technology. He also has executive education from Stanford University.

He has been awarded for his efforts in the design and communication for spaces both in Brazil and abroad, specifically with the Brazilian Design Biennial, Wave Award, Globes Awards, POPAI and VMSD for Americas, among others.