John Shaw

Chief Strategy and Innovation Officer

John aims for strategy that is concise, engaging, inspiring and full of insight.

John leads our global strategy community and spearheads innovation for Superunion’s product.

He has worked with many leading global brands such as Microsoft, Nike, Coca-Cola, Disney, Amazon, Ford and British Airways.

John’s career across brands and communication has taken him to three continents and to agencies such as Wieden+Kennedy, Y&R and Ogilvy & Mather, where he became joint head of planning globally.

He joined Brand Union in 2014 as Worldwide Head of Strategy and Planning and was later named Chief Product Officer.